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- Founded: 1997
- Business Type: Premium wine importer & distributor
- Headquarters: London, with CEO based in Edinburgh
- Portfolio: 400+ producers across 25 countries
- Customers: Restaurants, hotels, bars, caterers, retailers – from independents to Michelin-starred venues
- Scottish Reach: Entire country, including the Outer Hebrides & Orkney Islands
Delivering Premium Wines Across Scotland
From Michelin-starred restaurants in Edinburgh to boutique hotels in the Outer Hebrides, Liberty Wines serves some of the most celebrated hospitality businesses in Scotland.
And behind the scenes, they rely on M&H Carriers to make sure every bottle arrives on time, intact, and ready to be poured.
- Founded: 1997
- Business Type: Premium wine importer & distributor
- Headquarters: London, with CEO based in Edinburgh
- Portfolio: 400+ producers across 25 countries
- Customers: Restaurants, hotels, bars, caterers, retailers – from independents to Michelin-starred venues
- Scottish Reach: Entire country, including the Outer Hebrides & Orkney Islands
Why Finding the Right Delivery Partner Mattered
Scotland has always been a key market for Liberty Wines. But by 2019, it was clear that the way their products were being delivered simply wasn’t matching the service standards of the business, or the expectations of their customers.
Traditional parcel and pallet networks were built for volume, not fragile, high-value goods. Breakages were too common, deliveries too unreliable – especially to rural areas – and with sommeliers, chefs, and hoteliers depending on the their safe delivery, there was simply no room for error.
The business needed something better:
- A service that could cut down on damages and protect every bottle.
- A partner who could deliver consistently across Scotland’s challenging geography – including ferries, single-track roads, and remote islands.
- A logistics model that could grow alongside their sales without compromising on customer experience.
It wasn’t just about moving boxes from A to B. It was about finding someone who understood what was at stake.
The Solution
Wine is delicate, valuable, and time-sensitive – so M&H built a logistics setup that put care and reliability first. Rather than a one-size-fits-all service, the partnership was shaped around the brand’s specific needs and the realities of delivering across Scotland.
That meant:
- Dedicated vans and drivers in high-density areas, ensuring restaurants and hotels received their orders exactly when promised.
- Local storage and emergency picking in Oban and Dundee, giving Liberty Wines the ability to meet urgent requests within hours rather than days.
- Systems aligned with the business’ service standards, creating a seamless customer experience from order to doorstep.
- Dedicated runs serving the Central Belt from Cambuslang, the Highlands from Inverness, and Aberdeen and Perthshire from Inveralmond – each route designed with Liberty Wines’ customers in mind.
- Flexibility during peak periods, from festive celebrations to summer tourism spikes, so supplies always kept up with demand without compromise.
By doing this, the job became more than a delivery service. It was a safeguard for Liberty Wines’reputation, protecting every case of wine on its journey to the customer.
– Stuart Murfitt, Operations Director, Liberty Wines
The Results
Since partnering with M&H in 2019, Liberty Wines’ Scottish sales volumes have grown by 11%. And as the business expanded its presence in the market, M&H grew alongside them – opening new depots and strengthening routes to ensure even the most remote customers could be reached without any loss of quality or reliability.
But this growth wasn’t just reflected in the numbers; it was evident in the smaller moments too. One memorable example came in Oban, when an urgent, last-minute order was placed. Fortunately, because stock was already being held locally and a driver was on site, the wine was picked, loaded, and delivered within just 30 minutes of the order coming through – turning a potential setback into an opportunity to impress for Liberty Wines.
And it’s stories like these that have come to define the partnership between Liberty Wines and M&H Carriers: responsive, trustworthy, and consistent.
“M&H has shown flexibility time and again – adding routes, reducing timelines, and making sure our customers get exactly what they need. The feedback we hear from our customers is consistently positive, and that makes a real difference for us.
For a business like Liberty Wines, our reputation depends not just on the quality of the wine we supply but on the service that surrounds it. When customers tell us that deliveries have arrived smoothly, on time, and in perfect condition, it reinforces their trust in us as a supplier. M&H play a huge part in that, and we see them as an extension of our own team in Scotland.”
– Stuart Murfitt, Operations Director, Liberty Wines
The Big Picture
Liberty Wines wanted a delivery partner who could do more than move boxes. They needed someone who could protect their reputation, grow with them, and keep promises to customers across one of the most challenging delivery landscapes in the UK.
By tailoring services to Liberty Wines’ needs – from dedicated vans and storage solutions to emergency responses and flexible routes – M&H Carriers has proven that specialist logistics can make all the difference in helping premium brands thrive.
Looking for a logistics partner who can protect your reputation and grow with your business?
Get in touch with M&H Carriers today to see how we can deliver the same reliability, care, and flexibility for you.